![]() The only trick is finding the most relevant but trending keywords to form a basis and find a way to create an association with your brand. Yes, using Google Trends can keep you in the loop by providing you with inspiration for creating content ideas that most Google users are already interested in. Do you know what can make that a little bit easier? Google trend. Content creators sometimes struggle to get new ideas to create the right content. Create content about trending searchesĬreating evergreen SEO content for your website can be hard sometimes. Using this strategy, you could get a pattern that may help you map out the best time to invest in your overseas markets and which keywords to use. You could also search through the platform for information on how your main keywords, for instance, your brand or your product, to see their trend pattern internationally. These filters come in handy, especially if you are an international company and aim to ship your products or provide your services internationally. Google Trends allows you to filter your searches based on region and timeframe. Exploring international and region-based trends You could use the information to improve your SEO or fine-tune your social media campaigns. Google Trends can help you discover popular searches and trending topics that you can use for many different marketing strategies. Use Google Trends to find trending topics Let’s have a look at a few google trend applications in detail. With Trends data, you could measure your competitor’s brand popularity, analyze the data to identify new markets, and many more. It’s time to get into how you can use it for SEO and marketing. Now that you know how Google Trends work. ![]() You could set this as the basis for the first month to help you determine how much the app’s popularity has grown. To get the relative popularity ratio for ‘Instagram,’ you’ll have to divide the 80 million Instagram searches by the 10 billion total searches in the US to get 0.0085. We could also assume that the total number of searches for the popular social media site, Instagram, is about 85 million. Hypothetical example: Calculating ‘Instagram’s’ relative popularityįor instance, let’s assume that the total number of Google searches in the US is about 10 billion a month. This is to make it easier for someone to compare the relative popularity between people, products, services, or things over a fixed period of time. This means that if we look at the search interest of Instagram from 2004 to the present, you will see that June 2019 had the highest search interest, with a value of 100. The numbers obtained from this ratio are then scaled from between 0 to 100. It then compares this total to the total keyword search in a specific region over a certain period. Google’s relative popularity measurements mean that the search-engine keyword analysis tool measures a particular keyword’s total searches. When it comes to the information on Google Trends, instead of absolute search volume, Google trends measure the relative popularity of a keyword. Absolute Keyword Volume vs Relative Popularity It’s anonymized, categorized, and aggregated to allow users to measure interest in a particular topic or search term based on a certain time period and geographic location. There’s a vast amount of searches people make on Google every year, and Google Trends makes it available through using an unbiased sample of their search data. All this is especially good for understanding your competitor’s online presence however, we’ll get to that in a bit.īecause first, you would need to understand Google’s Trend data. In other words, it provides you with information on which keywords are trending and allows the comparison of relative data through graphs. Google Trend is a search feature that helps visualize and discover trends in people’s search behavior based on the data of how frequently a given search term has been entered into Google’s search engine. It’s super insightful for making important marketing decisions and can be handy for anyone no matter if they are in SEO, social media, or even eCommerce.īut before we dive into the 8 ways you can use Google Trends, let’s first understand. Google Trends isn’t your average keyword tool. Need guidance on marketing and keyword strategies? Learn 9 ways on how you can use Google Trends to uncover valuable insights that will help inform your SEO and marketing.
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